Article

Tracey Bleczinski Hired as Head of Consumer Products

ULTIMATE FIGHTING CHAMPIONSHIP HIRES TRACEY BLECZINSKI AS HEAD OF CONSUMER PRODUCTS

Bleczinski, Formerly VP of Consumer Products for NFL, Brings More Than 14 Years of Experience in Global Licensing, Merchandise, and Brand Marketing

Las Vegas, Nev. – The Ultimate Fighting Championship® (UFC®) is pleased to announce its recent hire of Tracey Bleczinski, who will join the organization as the Senior Vice President of Consumer Products.

Bleczinski brings more than 14 years of experience and comes to the UFC from the National Football League (NFL) where she served as Vice President of Consumer Products. She developed the long-term strategic plan for the NFL’s apparel business which covered on-the-field-uniforms, apparel and fan gear. She has been responsible for many of the recent women’s apparel initiatives from NFL licensees and has managed the NFL’s partnerships with Nike, New Era, Under Armour, VF and more. Additionally, she has launched programs such as the NFL RushZone, Take a Player to School, the NFL Women’s Apparel: Fit for You Campaign, and the first-ever NFL Pop Up Store specifically for female fans.

In her new role, Bleczinski will head UFC’s robust consumer products and apparel division.  A veteran with a proven track record, Bleczinski’s priority will be to develop a long-term global licensing, merchandising, and product strategy to capitalize on UFC’s growing international footprint which now reaches over 145 countries and territories. She will also develop product strategies for the UFC organization throughout the United States, and will coordinate UFC’s global licensing business in conjunction with UFC offices in London, England, Toronto, Canada, Sao Paolo, Brazil and Singapore.

“Tracey brings a ton of experience, creativity and a unique perspective to our organization as we continue to grow, and we are thrilled to have her join the team,” said UFC President Dana White. “Tracey’s track record and leadership in consumer products are exactly what the company needs to achieve major growth in our licensing and merchandise business.”

“The UFC is a global brand with hundreds of millions of fans across the world,” said Bleczinski. “I am looking forward to developing and implementing a consumer product strategy and partnering with world-class licensees to reach all of UFC’s fans globally.”

Prior to joining the NFL, Bleczinski gained experience in sports and retail business at the University of Kansas Athletics Department, Champions Sports Apparel and Creative Enterprises. A graduate of Kansas State University, Bleczinski was a full scholarship athlete in basketball. She received her BS in journalism and later her MS in Education/Sports Administration from the University of Kansas.


Media

Recente
No. 4-ranked welterweight Carlos Condit is coming off an injury and is eager to get back in the mix at 170 pounds. Thiago Alves is coming off a devastating come-from-behind finish in his last fight. They meet in the main event of Fight Night Goiania.
26-mag-2015
Go behind the scenes after all the big matchups from UFC 187 and take in the reactions of fighters on both the winning and losing ends. See the jubilation of Daniel Cormier, Chris Weidman, Donald Cerrone and more.
26-mag-2015
American Top Team finally got on the board last week and now only trail 100-50 against the Blackzilians. Don't miss episode 6 this Wednesday night on FOX Sports 1 at 10pm/7pm ETPT.
26-mag-2015
No. 12 heavyweight contender Matt Mitrione handles business inside the Octagon in 19 seconds by knocking out Phil De Fries in the very first round. Mitrione takes on Ben Rothwell in the co-main event at UFC Fight Night in New Orleans, Louisiana.
26-mag-2015