Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Media

Recente
For the first time ever, Ultimate 100 Knockouts, originally a pay per view special, is now available on UFC FIGHT PASS. Watch over three hours of the biggest knockouts in UFC history.
26-nov-2014
UFC Countdown goes behind the scenes as four of the sport’s best athletes prepare for their title fights at UFC 181. Current UFC and former WEC champ Anthony Pettis puts his lightweight title on the line against former Strikeforce king Gilbert Melendez.
29-nov-2014
Tickets to the biggest UFC event ever in Europe go on sale this Friday 28th November. Alexander Gustafsson vs. Anthony Johnson as well as Dan Henderson vs. Gegard Mousasi at the 30,000 seater Tele2 Arena.
26-nov-2014
Team Pettis team members offer their opinions on the bout between teammates Jessica Penne and Aisling Daly. Catch the all-new episode tonight on FOX Sports 1!
26-nov-2014