Adweek: Why UFC's NYC debut is big deal

With a global fan base of 269 million, brand partners in Anheuser-Busch InBev and Harley-Davidson, and superstars like Conor McGregor and Ronda Rousey, there has been but one bump in the path of UFC's ascendancy: New York. In a twist on the famous line about the city, UFC had made it everywhere—except in the country's biggest market where the sport had been banned.

All that's about to change.

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Khabib Nurmagomedov showed the lightweight division what he was capable of when he knocked out Thiago Taveres in Brazil back in 2013 to improve to 19-0. Next he faces Tony Ferguson for the lightweight belt at UFC 223 live on Pay-Per-View.
UFC commentators Joe Rogan and Jimmy Smith preview the highly anticipated UFC 223 lightweight championship bout between Tony Ferguson and Khabib Nurmagomedov.
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