Article

Adweek: Why UFC's NYC debut is big deal

With a global fan base of 269 million, brand partners in Anheuser-Busch InBev and Harley-Davidson, and superstars like Conor McGregor and Ronda Rousey, there has been but one bump in the path of UFC's ascendancy: New York. In a twist on the famous line about the city, UFC had made it everywhere—except in the country's biggest market where the sport had been banned.

All that's about to change.

Read the full story on Adweek.com: http://www.adweek.com/news/advertising-branding/why-ufcs-new-york-city-debut-such-big-deal-and-how-brands-are-cashing-173638
 

Media

Recente
Watch music video featuring newly-released track from The Killers, “The Man". Legendary Floyd “Money” Mayweather faces all-time MMA great “The Notorious” Conor McGregor in an unprecedented event - live Saturday, Aug. 26 at 9PM ET/6PM PT on SHOWTIME PPV.
20-ago-2017
Scopri l'ultimo match di Conor McGregor prima di UFC al Cage Warriors 51 del 31 Dicembre 2012 per la cintura pesi leggeri. Proprio come in UFC è diventato il primo campione in due divisioni di peso nel Cage Warriors.
19-ago-2017
Watch Ray Borg defeat Chris Kaledes from their bout in 2015. Borg takes on Demetrious Johnson for the flyweight title at UFC 215.
18-ago-2017
Watch Demetrious Johnson defend his belt against Kyoji Horiguchi at UFC 186. Don't miss Johnson take on Ray Borg at UFC 215.
18-ago-2017