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Adweek: Why UFC's NYC debut is big deal

With a global fan base of 269 million, brand partners in Anheuser-Busch InBev and Harley-Davidson, and superstars like Conor McGregor and Ronda Rousey, there has been but one bump in the path of UFC's ascendancy: New York. In a twist on the famous line about the city, UFC had made it everywhere—except in the country's biggest market where the sport had been banned.

All that's about to change.

Read the full story on Adweek.com: http://www.adweek.com/news/advertising-branding/why-ufcs-new-york-city-debut-such-big-deal-and-how-brands-are-cashing-173638
 

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