Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recente
Fighters Dominick Cruz, Cezar Ferreira, Gilbert Burns sign autographs and take photos for the die-hard fans in Brazil before Fight Night Barueri on Saturday night.
18-dic-2014
UFC Fight Night Barueri Media Day and Open Workouts at Allianz Parque on December 18, 2014 in Sao Paulo, Brazil. (Photos by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
Former UFC bantamweight champion Renan Barao is looking to turn the page on a turbulent 2014 when he steps into the Octagon to face Mitch Gagnon at Fight Barueri. Head inside Barao's training camp to see how he's been preparing.
18-dic-2014
UFC Minute host Lisa Foiles updates fans on the Derek Brunson vs. Ed Herman fight, Mark Munoz's new opponent, and an all-new edition of the Dana Download.
18-dic-2014