Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recente
Lisa Foiles runs down all the need-to-know news for Wednesday, October 1.
1-ott-2014
In episode two of On the Fly: Fight Night Stockholm, Ilir Latifi, one of the true gentlemen of MMA, takes us on a tour of Stockholm as the excitement builds for UFC Fight Night on October 4th.
1-ott-2014
Yoel Romero and Tim Kennedy exchange words backstage after their controversial fight at UFC 178. Head over to UFC.tv to watch the UFC 178 replay!
30-set-2014
The Rankings Report is a new weekly UFC.com series that gives you, the fans, a more in-depth look into the official UFC rankings. This week Matt Parrino and Frank Mir discuss the latest movement, including Dominick Cruz and Conor McGregor.
30-set-2014