Second UFC Gym to open in California this summer

SECOND UFC® GYM™TO OPEN IN ROSEMEAD, CALIFORNIA THIS SUMMER

Enrollment Center Opens for Memberships in February

Las Vegas, NV (USA) – When the doors opened at the first UFC® Gym™ in Concord, Calif. late last year, the response from fitness enthusiasts was overwhelming. From the time membership enrollment began in June 2009, nearly 3,500 people signed up to take part in UFC Gym’s incredible experience. From training inside the hallowed Octagon™ to tackling UFC Gym’s Ultimate TRX workout, exercise fans in the Concord area came out in droves to participate in the next wave of fitness.

Now, families in Southern California will have their chance to experience the UFC Gym. New Evolution Fitness Company founders and UFC Gym partners Mark Mastrov and Jim Rowley, along with UFC President Dana White, announced today that the second UFC Gym will open this summer in the Los Angeles area. The planned 40,000 square-foot facility is scheduled to open in June at 8920 Rosemead Boulevard in Rosemead, with membership enrollment beginning in February. The open enrollment center will be located at 3672 Rosemead Boulevard and offer special enrollment discounts.

“From the beginning, we’ve said that we plan to shake up the fitness industry,” UFC President Dana White said. “The UFC Gym in Rosemead is another step in that direction. When this gym opens, the people of Southern California are going to see what the UFC Gym experience is all about.”

“We are excited to open our second UFC Gym this summer,” NEFC CEO/co-founder Jim Rowley, said. “This facility will continue with the UFC Gym approach and feature unique fitness programming that will truly change the way people think about fitness.”

With easy access off Interstate 10, UFC Gym officials expect the Rosemead facility to become an instant fitness destination. The gym will feature cutting-edge training techniques, including MMA programming such as Muay Thai kickboxing, jiu jitsu, self-defense classes, and team-oriented Daily Ultimate Training, as well as one-of-a-kind offerings such as UFC Kid’s Gym Fitness, Octagon Training Disciplines, and High-Octane Conditioning. What’s more, the second UFC Gym will inspire members to realize results like never before.

“By combining our innovative fitness techniques with the fast-paced action of the UFC, we believe we’ve found the formula for success,” Rowley said. “We are really looking forward to bringing a UFC Gym to Rosemead. We are confident that it will only take one trip to our new facility for people to see why UFC Gyms are the future of fitness.”

About UFC® GYM™

UFC Gym is the first major brand extension for the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts.  In alliance with NEFC owners Mark Mastrov and Jim Rowley, developers of many of the world’s most successful fitness brands, UFC Gyms will give UFC enthusiasts and fitness seekers alike the opportunity to practice the training techniques of famed UFC athletes, including Georges St-Pierre and BJ Penn in their respective UFC gyms.

UFC Gym is the first to combine the world of mixed martial arts and fitness to create the ultimate fitness experience. For more information, please visit UFCgym.com.

Ultimate Fighting Championship® - www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live pay-per-view events annually and 30 live arena events around the world.  UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network.  Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.  Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About New Evolution Fitness Company

Based in Northern California, New Evolution Fitness Company (NEFC) is a private equity firm focused on the Health and Fitness industry, providing capital and operating partnerships, management oversight, and expertise to emerging brands around the world.  NEFC was founded by Mark Mastrov, an industry visionary and developer of some of the world’s most successful fitness brands and Jim Rowley, a long time fitness professional.